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Quality Function Deployment (QFD) links the needs of the customer (end user) with design, development, engineering, manufacturing, and service functions.

QFD is:

  1. Understanding Customer Requirements

  2. Quality Systems Thinking + Psychology + Knowledge/Epistemology

  3. Maximizing Positive Quality That Adds Value

  4. Comprehensive Quality System for Customer Satisfaction

  5. Strategy to Stay Ahead of The Game

As a quality system that implements elements of Systems Thinking with elements of Psychology and Epistemology (knowledge), QFD provides a system of comprehensive development process for:

  • Understanding 'true' customer needs from the customer's perspective

  • What 'value' means to the customer, from the customer's perspective

  • Understanding how customers or end users become interested, choose, and are satisfied

  • Analyzing how do we know the needs of the customer

  • Deciding what features to include

  • Determining what level of performance to deliver

  • Intelligently linking the needs of the customer with design, development, engineering, manufacturing, and service functions

  • Intelligently linking Design for Six Sigma (DFSS) with the front end Voice of Customer analysis and the entire design system

QFD is a comprehensive quality system that systematically links the needs of the customer with various business functions and organizational processes, such as marketing, design, quality, production, manufacturing, sales, etc., aligning the entire company toward achieving a common goal.


It does so by seeking both spoken and unspoken needs, identifying positive quality and business opportunities, and translating these into actions and designs by using transparent analytic and prioritization methods, empowering organizations to exceed normal expectations and provide a level of unanticipated excitement that generates value.


The QFD methodology can be used for both tangible products and non-tangible services, including manufactured goods, service industry, software products, IT projects, business process development, government, healthcare, environmental initiatives, and many other applications.


Visit the official source of QFD to learn more -